TITLE

The Importance of Being Different

AUTHOR(S)
Hammer, Bonnie
PUB. DATE
November 2010
SOURCE
Multichannel News;11/8/2010, Vol. 31 Issue 42, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses the importance of being unique as one of the first things cable networks should recognized not only from each other but from broadcast networks as well. She reflects on the adoptation of programming philosophies by several cablers aimed at attracting audiences with the smartest ones that clearly communicate defined brands such as Nickelodeon, Home Box Office Inc. and MTV. She also notes on the emergence of an industry standard of the quality of cable programming.
ACCESSION #
57203318

 

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