The Importance of Being Different

Hammer, Bonnie
November 2010
Multichannel News;11/8/2010, Vol. 31 Issue 42, p38
The author discusses the importance of being unique as one of the first things cable networks should recognized not only from each other but from broadcast networks as well. She reflects on the adoptation of programming philosophies by several cablers aimed at attracting audiences with the smartest ones that clearly communicate defined brands such as Nickelodeon, Home Box Office Inc. and MTV. She also notes on the emergence of an industry standard of the quality of cable programming.


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