Culture Decoder: For Real?

Umstead, R. Thomas
June 2010
Multichannel News;6/28/2010, Vol. 31 Issue 26, p6
The article focuses on the study titled "Truth Culture Decoder: Reinventing Reality," which helps predict the success or failure of reality television shows. The study uses semiotics research methodology to assess the factors that influence viewers' preferred television shows. Moreover, Linda Ong, president of Truth Consulting, notes that television networks such as Animal Planet and Sundance Channel applied the Truth Culture Decoder in their program setting strategies.


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