Advanced Ads: Message Muscle

Spangler, Todd
November 2010
Multichannel News;11/8/2010, Vol. 31 Issue 42, p16
The article provides information on a comprehensive suite of interactive and on-demand marketing capabilities offered by Cablevision Systems Corp. making them lead in the U.S. industry. David Kline, president of Rainbow Advertising Sales Corp. which holds the advertising sales of Cablevision, talks about the significance of advanced advertising to their linear business. It also notes on the Wireless-Fidelity network that was created by Cablevision in 2008 at a cost of about 300 million dollars. INSET: PITCHING ROTATION.


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