TITLE

Through the Wire

AUTHOR(S)
Reynolds, Mike; Eggerton, John; Spangler, Todd; Gibbons, Kent
PUB. DATE
September 2010
SOURCE
Multichannel News;9/13/2010, Vol. 31 Issue 34, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers news briefs related to advertisement. The Wire suggested that participation of National Broadcasting Co. announcer Cris Collinsworth in DirecTV's television ad bashing NFL Network's NFL RedZone should be penalized. The new ads of Dish Network featured chief executive officer Charlie Ergen aiming to reserve Dish subscriber losses. Sponsored events with programmers including Great American Country helped DirecTv to pursue subscriber leads.
ACCESSION #
57197892

 

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