Through the Wire

Reynolds, Mike; Eggerton, John; Spangler, Todd; Gibbons, Kent
September 2010
Multichannel News;9/13/2010, Vol. 31 Issue 34, p8
The article offers news briefs related to advertisement. The Wire suggested that participation of National Broadcasting Co. announcer Cris Collinsworth in DirecTV's television ad bashing NFL Network's NFL RedZone should be penalized. The new ads of Dish Network featured chief executive officer Charlie Ergen aiming to reserve Dish subscriber losses. Sponsored events with programmers including Great American Country helped DirecTv to pursue subscriber leads.


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