Spangler, Todd
September 2010
Multichannel News;9/13/2010, Vol. 31 Issue 34, p2
The article reports on the Cable & Telecommunications Association for Marketing-commissioned study by Nielsen that examines the interest of consumers in purchasing three-dimensional (3D) television. Most of the consumers expect to stick with conventional two-dimensional televisions because only 29% consider purchasing a 3D television set. The most commonly cited reasons for lack of interest in 3D television include the high cost, the need to wear 3D glasses and not enough 3D programming. INSET: WEAK SIGNALS.


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