TITLE

'Re-Engineering' TV Guide

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
May 2010
SOURCE
Multichannel News;5/31/2010, Vol. 31 Issue 22, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plan of TV Guide Networks Inc. to re-engineer the network through the development of entertainment-based original and acquired programming that appeals to its core female viewers in the U.S. Diane Robina, the executive vice-president of TV Guide, reveals that the decision of the company will be supported by private-equity firm One Equity Partners LLC. She also admitted that the company is also looking forward to gain the confidence of male viewers and not only women.
ACCESSION #
57197477

 

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