TITLE

VOD Ads Growing, But Barriers Remain

AUTHOR(S)
Guthrie, Marisa
PUB. DATE
June 2010
SOURCE
Multichannel News;6/14/2010, Vol. 31 Issue 24, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on issues concerning obstacles which hinder the development of video on-demand (VOD) advertising, including on-demand space and balance on advertising load despite its growth in the cable television industry.
ACCESSION #
57194033

 

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