Set-Top Data Finds Niches

Spangler, Todd
June 2010
Multichannel News;6/14/2010, Vol. 31 Issue 24, p18
The article offers information on the development of set-top box data to be able to broadcast highly-defined pictures on the consumers' television. It mentions that the telecommunication industry is discovering an increasing number of uses for set-top data, particularly as supplemental sales tool for the advertisements in the cable televisions. It also notes that Simulmedia examines anonymous data by using 15 million set-tops to improve the efficiency of tune-in programming spots. INSET: DATA FEED.


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