TITLE

Grappling With Millennial Age

AUTHOR(S)
Egan, Michael
PUB. DATE
November 2010
SOURCE
Multichannel News;11/15/2010, Vol. 31 Issue 43, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the author's views on the reasons why consumers tend to disconnect cable connection. He interviews these consumers and found out that the disconnection of the cable was due to their thinking that the value of basic cable and a set-top box justifies a price of 65 dollars or more every month. He also notes the reasons why consumers reject the multichannel-television subscription value proposition.
ACCESSION #
57193515

 

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