TITLE

WHY THE NHL IS SUDDENLY COOL

AUTHOR(S)
Reynolds, Mike
PUB. DATE
November 2010
SOURCE
Multichannel News;11/15/2010, Vol. 31 Issue 43, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the effect of sports broadcasting of the National Hockey League (NHL) to television ratings in the U.S. It reveals that NHL has built a base of some 40 million North American homes and pulled the equivalent of a ratings-sponsorship-fan base hat trick. It also notes that NBC Universal Inc., which has been ringing up modest growth with the puck sport, tallied the most-watched NHL game since 1974. INSET: NHL'S DIGITAL HAT TRICK.
ACCESSION #
57192519

 

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