Reynolds, Mike
November 2010
Multichannel News;11/15/2010, Vol. 31 Issue 43, p6
The article reports on the effect of sports broadcasting of the National Hockey League (NHL) to television ratings in the U.S. It reveals that NHL has built a base of some 40 million North American homes and pulled the equivalent of a ratings-sponsorship-fan base hat trick. It also notes that NBC Universal Inc., which has been ringing up modest growth with the puck sport, tallied the most-watched NHL game since 1974. INSET: NHL'S DIGITAL HAT TRICK.


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