TITLE

Iger to Programmers: Keep D.C. In Mind

AUTHOR(S)
Farrell, Mike
PUB. DATE
June 2010
SOURCE
Multichannel News;6/7/2010, Vol. 31 Issue 23, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the statement of Walt Disney Co. chief executive officer (CEO) Robert Iger on programming prices at the Sanford Bernstein Strategic Decisions conference in New York. Iger stated that programmers are focused on the acquisition of carriage fees from allocators that reflect the value of their content. He notes that one must be aware of possible rebound on both federal regulators and consumers.
ACCESSION #
57192227

 

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