TITLE

Whirlwind Start for ESPN Marketer

AUTHOR(S)
Reynolds, Mike
PUB. DATE
October 2010
SOURCE
Multichannel News;10/25/2010, Vol. 31 Issue 40, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the role of Carol Kruse as the new senior vice president (SVP) of marketing at ESPN television network in Dallas, Texas. It states that she will be responsible for the development and management of the network's brand including broadband, domestic television, and digital assets and will provide a strategic marketing focus on the network's social networking strategies. Moreover, she develops My Coke Rewards loyalty and relationship marketing-program for the network.
ACCESSION #
57189465

 

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