Studios to Cable: Push VOD

Umstead, R. Thomas
October 2010
Multichannel News;10/25/2010, Vol. 31 Issue 40, p12
The article reports on the move of studio executives to market video-on-demand (VOD) in an effort to generate revenue for the category in the U.S. It states that the cable industry transformed the home-video business into the home rental window for most movies following their theatrical release. Moreover, it notes the changes in the business due to the studios deals with DVD-by-mail company Netflix Inc. and DVD kiosk company Redbox Automated Retail LLC making the movies available via broadband.


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