Farrell, Mike
October 2010
Multichannel News;10/25/2010, Vol. 31 Issue 40, p10
The article discusses the growth of non-video double play as it allows cable operators to extract a profitable revenue stream from customers that are not cable subscribers in the U.S. It mentions the efforts of cable operator Suddenlink Communications in targeting non-video subscribers and satellite-television (TV) clients using targeting and segmentation tools in telemarketing channels. Moreover, high-speed-data growth in cable sector declines but overall broadband penetration will grow to 70%.


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