Study: Subs Dig Day-and-Date VOD

Reynolds, Mike
October 2010
Multichannel News;10/25/2010, Vol. 31 Issue 40, p9
The article reports on the findings of the study on Movies On Demand campaign themed "The Video Store Just Moved In" that shows that the industry's campaign strategy was in demand having a 40% recall rate among cable respondents in the U.S.


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