VOD Marketing Is Paying Off

Umstead, R. Thomas
October 2010
Multichannel News;10/25/2010, Vol. 31 Issue 40, p9
The article reports on the efforts of cable experts to market video on demand (VOD) to rejuvenate the category's revenue in the U.S. It states that the category's challenges include consistent messaging, enhanced on-demand navigation, and shorter theatrical movie windows with which the experts are addressing to meet these demands. Moreover, it mentions that Cox Communications Inc. and Time Warner Inc. are working to improve VOD menu guide functionality and title search opportunities.


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