TITLE

VOD Marketing Is Paying Off

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
October 2010
SOURCE
Multichannel News;10/25/2010, Vol. 31 Issue 40, p9
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of cable experts to market video on demand (VOD) to rejuvenate the category's revenue in the U.S. It states that the category's challenges include consistent messaging, enhanced on-demand navigation, and shorter theatrical movie windows with which the experts are addressing to meet these demands. Moreover, it mentions that Cox Communications Inc. and Time Warner Inc. are working to improve VOD menu guide functionality and title search opportunities.
ACCESSION #
57186140

 

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