VOD Marketing Is Paying Off
- Marketers leery about adapting to system. Donaton, Scott // Advertising Age;12/19/1994 - 12/26/1994, Vol. 65 Issue 53, p37
Reports on the hesitation of marketers to support interactive television systems. Limitations on marketing applications of Time Warner Inc.'s Full Service Network; Costs and challenges in building interactive TV applications.
- Now That Everyone Has a Triple Play... // Multichannel News;7/23/2007, Vol. 28 Issue 29, p24
The article presents an interview with Joe Rooney, chief marketing officer of Cox Communications. When asked about the difference of marketing cable from other triple-play suppliers, he talks about the authenticity of the services offered by cable. He also discusses marketing on the travel...
- Levin: video-on-demand a go at HBO. Goldsmith, Jill // Daily Variety;06/07/2001, Vol. 272 Issue 4, p34
Reports on the plans of Home Box Office (HBO) to launch an HBO video-on-demand (VOD) subscription service in the United States. Features of the venture; Assembly of the rights to start the VOD channel; Implementation of the involvement of studios and others selling programming to the network.
- Bewkes Lays VOD Challenge on Table. Farrell, Mike // Multichannel News;4/17/2006, Vol. 27 Issue 16, p10
Reports on a challenge offered by Time Warner Chief Operating Officer Jeff Bewkes to cable operators, wherein they will offer video-on-demand (VOD) service to TV networks for free on cable television by the end of 2007. Reason for the need to put VOD on all networks; Advantages of the cable...
- WE Urges Women to Take a Break. Forkan, Jim // Multichannel News;1/20/2003, Vol. 24 Issue 3, p22
Focuses on affiliate marketing and local advertisement sales undertaken for promotion of Women's Entertainment Network. Planned day for starting channel promotion; Affiliates participating in marketing and advertisement sales promotion of the network; Suggested ways for promoting the network;...
- U.S. services target British kids. Amdur, Meredith // Broadcasting & Cable;7/12/93, Vol. 123 Issue 28, p38
Reports on American networks' promotional efforts for Great Britain's children's channels to secure advertising revenue in still-limited market. Launch of the Astra1C satellite; Turner's The Cartoon Network; Viacom's Nickelodeon and Nick at Nite; BSkyB's basic pay tier; Percentage of British...
- Agencies, stations debate indie discrimination. McClellan, Steve // Broadcasting & Cable;1/30/95, Vol. 125 Issue 5, p27
Discusses the discrimination problems faced by the independent television stations from advertisers and agencies on a debate at an INTV panel session. Comments of station executives on the panel; Other problems being faced by the stations.
- TV Guide Drives Digital Penetration. Forkan, Jim // Multichannel News;1/14/2002, Vol. 23 Issue 2, p14
Reports the marketing campaign of the TV Guide Channel in the cable television industry in the U.S. Importance of the campaign on digital penetration; Move of the cable network in improving affiliate revenues; Visibility of the campaign on major cable networks.
- Awash in a Sea of Niches. Larson, Megan // MediaWeek;12/04/2000, Vol. 10 Issue 47, p20
Reports on the challenge posed by the growing niche networks for the United States cable television industry. Changes in the industry's environment; Brand the TNN network is developing; Television programs the FX network has acquired.