TITLE

Interactive Television Is Here -- Really

AUTHOR(S)
Lafayette, Jon
PUB. DATE
October 2010
SOURCE
Multichannel News;10/25/2010, Vol. 31 Issue 40, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the emergence of interactive television and its impact on advertising applications using Enhanced Television (TV) Binary Interchange Format-enabled applications as discussed at the Cable Television Administration & Marketing Society (CTAM) Summit 2010 in the U.S.
ACCESSION #
57185706

 

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