Harvard's Moon: Ignore Your Critics to Win

Guthrie, Marisa
October 2010
Multichannel News;10/25/2010, Vol. 31 Issue 40, p8
The article reports on the idea of Harvard Business School professor Youngme Moon on the importance of ignoring critics and customers to become successful in the business community which she shared during the Cable Television Administration & Marketing Society (CTAM) Summit 2010.


Related Articles

  • Interactive Television Is Here -- Really. Lafayette, Jon // Multichannel News;10/25/2010, Vol. 31 Issue 40, p8 

    The article reports on the emergence of interactive television and its impact on advertising applications using Enhanced Television (TV) Binary Interchange Format-enabled applications as discussed at the Cable Television Administration & Marketing Society (CTAM) Summit 2010 in the U.S.

  • Keeping People Who Move From Leaving the Cable family. Neel, K. C. // Cable World (10427228);7/28/2003, Vol. 15 Issue 30, p33 

    Details the plan of CableLabs and CTAM to manage the Cable Mover's Hotline, a project designed to make it easier for customers who are moving to disconnect and reconnect service with one phone call regardless of who their cable provider is. Collaboration between the two companies; Details on a...

  • CableLabs, CTAM team on 'Movers Hotline'  // CED;Sep2003, Vol. 29 Issue 9, p16 

    Reports on the beginning of an initiative by CableLabs Inc. and CTAM Co., designed to stem churn when existing cable subs move out of the neighborhood in the U.S. Test of the Cable Movers Hotline; Purpose of the hotline; People behind the hotline.

  • CTAM working to keep pace with change. McConville, Jim // Electronic Media;06/29/98, Vol. 17 Issue 27, p3 

    Presents information on CTAM company, and its convention to be held in Chicago, Illinois. Scheduled dates and times for the convention; Reference to the acquisition of Tele-Communications Incorporated (TCI) by AT and T Corporation; Comments from Seth Morrison, vice president, marketing, CTAM;...

  • Question mark for cable's digital future. Schlosser, Joe // Broadcasting & Cable;03/23/98, Vol. 128 Issue 12, p18 

    Focuses on the `Getting the Big Picture' conference which was held in Los Angeles at CTAM during the week ending March 21, 1998, to discuss the futures of pay-per-view and digital cable television. Details on a research which was conducted by Camile Jayne of Universal Electronics and Howard...

  • New logo for CTAM.  // Broadcasting & Cable;4/29/96, Vol. 126 Issue 19, p90 

    Reports that CTAM has launched its logo to celebrate its 20th anniversary. Description of logo; Comments from CTAM chairman Chuck Ellis.

  • Listen up.  // Broadcasting & Cable;02/23/98, Vol. 128 Issue 8, p82 

    Editorial. Focuses on CTAM's efforts to get cable operators serious about marketing. Importance of marketing to cable operators; Information on CTAM Educational Foundation.

  • Prophet margin. Haselhurst, David // Bulletin with Newsweek;10/29/2002, Vol. 120 Issue 6348, p81 

    Focuses on the announcement made by Senetas Corporation on the profit margins to the shareholders. Percentage increase of the company shares in 2002; Discussion on the steps taken by Senetas to boost the revenue in the year 2001; Expectations from the investment made by Senetas in CTAM Company.

  • Marketing CTAM on the Web. Shaw, Russell // Electronic Media;11/24/97, Vol. 16 Issue 48, p24 

    Provides information about CTAM, the marketing society for the cable and telecommunications industry and about its web site. Six basic areas of CTAM site; How to get grazing rights to the entire library of CTAM site; Aversion of CTAM to real-time, online transactional commerce.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics