Shop Until Your iPhone Drops

Spangler, Todd
September 2010
Multichannel News;9/6/2010, Vol. 31 Issue 33, p20
The article focuses on the strategies used by retailers including QVC Inc., HSN, and JewelryTV to enhance their digital services to mobile devices. It states that HSN offers free applications for iPhone and Android including a mobile website and a live stream of the linear channel to mobile devices. According to Carol Steinberg, senior vice president at ShopNBC, they believe that if they concentrate on the mobile devices through interactive television, it would place a faster service.


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