TITLE

APPLE GOES RENTAL

AUTHOR(S)
Spangler, Todd
PUB. DATE
September 2010
SOURCE
Multichannel News;9/6/2010, Vol. 31 Issue 33, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the effort of Steve Jobs, chief executive officer (CEO) of Apple Inc., to increase a monthly subscription for television programs where the company launched a smaller version of its streaming rentals of shows for 99 dollars.
ACCESSION #
57164194

 

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