First Clicks for Canoe Ads

Spangler, Todd
May 2010
Multichannel News;5/24/2010, Vol. 31 Issue 21, p16
The article reports on the collaboration between Canoe Ventures LLC and its partners, Comcast Networks, Discovery Communications Inc., NBC Universal Inc., and Rainbow Media Holdings LLC. for the launch of its operator-backed interactive Television advertisement. It notes that its interactive-TV application is a request-for-information overlay for 30-second commercials. Its major challenge is on the viewership extent of its interactive television advertisement over the households.


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