TITLE

Chrysler revamps Harry Potter campaign

AUTHOR(S)
Bernstein, Marty
PUB. DATE
November 2001
SOURCE
Automotive News;11/26/2001, Vol. 76 Issue 5959, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the use of the film 'Harry Potter and the Sorcerer's Stone' marketing for the promotional efforts of DaimlerChrysler AG in the United States. Inquiry on the legality of the promotional efforts of the company; Relation of the company on film producer and distributor AOL Time Warner Inc.; Explanation of the company on the accusations of a promotional coup on the film.
ACCESSION #
5707115

 

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