TITLE

Screentrade starts internet-only push

AUTHOR(S)
Chandiramani, Ravi
PUB. DATE
November 2001
SOURCE
Marketing (00253650);11/29/2001, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the relaunch of Screentrade, an online insurance broker in Great Britain. Use of animated banners in its Internet-campaign; Creation of the campaign by Saatchi Vision; Impact of revamping the site's technical infrastructure.
ACCESSION #
5703864

 

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