TITLE

AOL overhauls titles

AUTHOR(S)
Fine, Jon
PUB. DATE
December 2001
SOURCE
Advertising Age;12/17/2001, Vol. 72 Issue 51, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how AOL Time Warner will change two magazine brands in its Time4 Media portfolio as of fall 2001. The periodicals "Field and Stream" and "Outdoor Life," will be redesigned in an effort to rebuild business. AOL Time Warner will also reduce advertising and subscriptions rates to increase business.
ACCESSION #
5700790

 

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