TITLE

Joy and Jake cash in on 'lifestyle.'

AUTHOR(S)
Corral, Cecile B.
PUB. DATE
December 2001
SOURCE
Home Textiles Today;12/10/2001, Vol. 23 Issue 15, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the lifestyle packaging strategy both by Joy and Jake with partner J.R. United in Miami, Florida. Creation of lifestyle-oriented products with intrinsic value; Addition of licensees and production of home textiles in all categories; Licensing of partnership with J.R. United.
ACCESSION #
5699318

 

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