Joy and Jake cash in on 'lifestyle.'

Corral, Cecile B.
December 2001
Home Textiles Today;12/10/2001, Vol. 23 Issue 15, p6
Trade Publication
Discusses the lifestyle packaging strategy both by Joy and Jake with partner J.R. United in Miami, Florida. Creation of lifestyle-oriented products with intrinsic value; Addition of licensees and production of home textiles in all categories; Licensing of partnership with J.R. United.


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