TITLE

Breakthrough or Bad Medicine?

PUB. DATE
December 2001
SOURCE
Inc.;Dec2001, Vol. 23 Issue 16, p42
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the opinion of several business professionals toward the idea of capitalizing on the rights to the works of author Benjamin Spock. David Shore, a faculty at Harvard University; Scott Davis of Prophet, a branding company; Josh Fisher of Dresdner RCM Global Investors.
ACCESSION #
5698208

 

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