TITLE

Multiplatform Plays Strengthen Multichannel Players

AUTHOR(S)
Winslo, George
PUB. DATE
December 2010
SOURCE
Multichannel News;12/27/2010, Vol. 31 Issue 48, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the expansion of the television (TV) viewing from 2009 to 2010 in the U.S. It states that TV viewing is on the rise compared to online and mobile viewing, which is revealed by the fact that TV viewing increase an hour per day. The article also explores the reasons and factors behind such increase in TV viewing. INSET: TV VIEWING BY AGE.
ACCESSION #
56945017

 

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