TITLE

Flying On A Budget

AUTHOR(S)
MERTENS, BRIAN
PUB. DATE
December 2010
SOURCE
Forbes Asia;Dec2010, Vol. 6 Issue 14, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Tony Fernandes, chief of AirAsia Bhd, who was chosen as this journal's businessman of the year for 2010. He introduced the low-cost concept in Asia's airline markets. It is stated that he took over the sick AirAsia in 2001 from the Malaysian government and transformed it into a budget carrier. It discusses the contribution of Fernandes to the growth of the airline, which has become the largest low-cost carrier, with 100 planes and nearly 8,000 employees.
ACCESSION #
56872042

 

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