TITLE

MASTER OF THE BRAND: BERNARD ARNAULT

AUTHOR(S)
ADAMS, SUSAN; Elliott, Hannah
PUB. DATE
December 2010
SOURCE
Forbes Asia;Dec2010, Vol. 6 Issue 14, p34
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on Europe's richest man Bernard Arnault, owner of LVMH Moet Hennessy Louis Vuitton SA. It is stated that the stocks of LVMH increased by 60 percent in 2009, which has increased his net worth to 39 billion dollars. His contribution to the business after his takeover is presented. He explained the reasons for his success and the need to cultivate a team of inspired managers. His policy of decentralization in management and future business plans are mentioned.
ACCESSION #
56872037

 

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