AC Delco pushes brand in Europe

Chew, Edmund
November 2001
Automotive News;11/19/2001, Vol. 76 Issue 5958, p22H
Trade Publication
Focuses on the business strategy of AC Delco concerning the aftermarket operations in Europe. Importance of brand names in the European market; Plan to supply ninety-five percent of automotive parts; Forecast of a change in the aftermarket trend.


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