TITLE

AC Delco pushes brand in Europe

AUTHOR(S)
Chew, Edmund
PUB. DATE
November 2001
SOURCE
Automotive News;11/19/2001, Vol. 76 Issue 5958, p22H
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the business strategy of AC Delco concerning the aftermarket operations in Europe. Importance of brand names in the European market; Plan to supply ninety-five percent of automotive parts; Forecast of a change in the aftermarket trend.
ACCESSION #
5668414

 

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