Bridgestone waxes as Firestone wanes

Chappell, Lindsay
November 2001
Automotive News;11/19/2001, Vol. 76 Issue 5958, p3
Trade Publication
Reports the business condition of Bridgestone tires in the United States. Amount spent of the Nashville-based corporation; Percentage of the total advertising spending of Bridgestone tires; Introduction of the lower priced Insignia product line.


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