TITLE

Bridgestone waxes as Firestone wanes

AUTHOR(S)
Chappell, Lindsay
PUB. DATE
November 2001
SOURCE
Automotive News;11/19/2001, Vol. 76 Issue 5958, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the business condition of Bridgestone tires in the United States. Amount spent of the Nashville-based corporation; Percentage of the total advertising spending of Bridgestone tires; Introduction of the lower priced Insignia product line.
ACCESSION #
5668380

 

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