TITLE

No more embarrassment as ITV finally enters the digital world

AUTHOR(S)
Snoddy, Raymond
PUB. DATE
November 2001
SOURCE
Marketing (00253650);11/22/2001, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the entry of ITV into the digital satellite in Great Britain. Cost to be prepared for the development of digital services; Retail price of the free-to-air package; Plans to increase the number of subscribers.
ACCESSION #
5667956

 

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