The signature promotion

Conrad, Dennis
November 2010
Casino Journal;Nov2010, Vol. 23 Issue 11, p26
Trade Publication
The article offers the author's insights on the signature promotions offered by U.S. casinos to create value for their customers. He mentions several promotions offered by such casinos including Palace Station Hotel and Casino "Car a Day in May Giveaway," Boomtown Casino Biloxi's "All You Can Eat Lobster Buffet," and the "24-Hour Steak Dinner Special" of Ellis Island Casino & Brewery in Las Vegas. Moreover, tips on how to create a real signature on a promotion or offer are also presented.


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