TITLE

Customer Loyalty Is The 'Holy Grail' For Insurance Businesses Today

AUTHOR(S)
McCaslin, Martin
PUB. DATE
December 2001
SOURCE
National Underwriter / Life & Health Financial Services;12/10/2001, Vol. 102 Issue 50, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the importance of customer loyalty in the success of an insurance business. Effect of the emergence of customer relationship management on financial services companies; Attitudes of customers; Tips on gaining customer loyalty.
ACCESSION #
5661076

 

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