Phelan, Anne
December 2010
Public Management (00333611);Dec2010, Vol. 92 Issue 11, p26
The article discusses the integration of constituent relationship management (CRM) which focuses on three cities including Cupertino, California, Philadelphia, Pennsylvania, and Savannah, Georgia. It cites that local government managers may use citizen engagement programs to address challenging issues in the community. It presents a summary of the efforts of the three cities for the CRM systems, which include diversity in Cupertino, budget cuts in Philadelphia and traffic management in Savannah.


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