TITLE

ICE COLD LOCK

AUTHOR(S)
Conrad, Kyle
PUB. DATE
November 2010
SOURCE
SGB;Nov/Dec2010, Vol. 43 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the growing popularity of the National Hockey League (NHL) and its licensed products in the U.S. It is mentioned that after beating Canada in the finals at Hockey Olympics 2010 the fan base of the NHL has increased thus increasing the sale of its products. It is informed that manufacturers like Reebok International Ltd. are experiencing an increase in the demands for NHL products. Also, Reebok is planning to target female fans to improve its sales further.
ACCESSION #
56535684

 

Related Articles

  • NHL, Reebok Team Up for Women's Line. Beckett, Whitney // WWD: Women's Wear Daily;7/20/2006, Vol. 192 Issue 12, p10 

    The article reports on the licensing agreement established between the National Hockey League (NHL) and Reebok International Ltd. The NHL, in a licensing agreement with Reebok, will launch its most complete line of women's T-shirts, jackets and pink jerseys. Reebok's line of 22 pieces for the...

  • FIRST NHL STORE BOWS IN NEW YORK. Zmuda, Natalie // FN: Footwear News;10/15/2007, Vol. 63 Issue 40, p4 

    The article reports that the National Hockey League (NHL), in partnership with Reebok, opened the first NHL Powered by Reebok location in New York City. The new complex, includes a hockey-themed Starbucks and an XM radio studio, which marks the entry of NHL into brick-and-mortar retail. The...

  • Reebok, NHL Set Opening.  // FN: Footwear News;7/30/2007, Vol. 63 Issue 30, p36 

    The article reports on the opening date set by the National Hockey League (NHL) and Reebok for their NHL Powered by Reebok retail concept. In October 2007, the 6,700-sq.-ft. store will bow in New York at 1185 Ave. of the Americas. San Francisco, California-based architecture firm Gensler is...

  • BREAKING THE HABIT. Conrad, Kyle // SGB;Nov/Dec2010, Vol. 43 Issue 6, p33 

    The article discusses on the licensed products market for the National Football League (NFL) in the U.S. It is mentioned that NFL has a huge fan base and sports products manufacturers are looking for new ideas to satisfy consumer demands. Reebok International Ltd. is planning to add new designs...

  • DID YOU KNOW?  // SGB;Nov/Dec2010, Vol. 43 Issue 6, p39 

    The article offers information on the teams, players and licensed products of the National Hockey League in the U.S.

  • Upper Deck readies 2013-14 Artifacts. Lulgjuraj, Susan // Beckett Sports Card Monthly;Aug2013, Vol. 30 Issue 8, p44 

    The article informs that top rookies will be placed on National Hockey League (NHL) licensed products to be released in September 2014.

  • NHL AND REEBOK TO OPEN FLAGSHIP STORE.  // SGB;Aug2007, Vol. 40 Issue 8, p14 

    The article announces that the National Hockey League and sporting goods company Reebok are launching a flagship store in New York City called NHL Powered by Reebok. The article states that the store will open in October, 2007, and will feature a unique, hockey-themed space that aims to...

  • NHL and Reebok Unveil A Streamlined Jersey Design. Kerrigan, Andy // SGB;Feb2007, Vol. 40 Issue 2, p12 

    The article provides details on the updated National Hockey League (NHL) uniforms designed by Reebok. The uniforms, called Rbk EDGE Uniform System, made their debut at the All-Star Game in Dallas, Texas. The uniforms are made from different material, have a performance focus, and use the Bead...

  • New Duds: A Dud. Farber, Michael // Sports Illustrated;12/31/2007, Vol. 107 Issue 26, p65 

    The article expresses criticism towards the National Hockey League's new uniforms that were created by Reebok and were implemented leaguewide for the 2007-08 season. The article explains that the outfits are form-fitting and made of a synthetic material both lighter and more water-repellent than...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics