Conrad, Kyle
November 2010
SGB;Nov/Dec2010, Vol. 43 Issue 6, p38
Trade Publication
The article offers information on the growing popularity of the National Hockey League (NHL) and its licensed products in the U.S. It is mentioned that after beating Canada in the finals at Hockey Olympics 2010 the fan base of the NHL has increased thus increasing the sale of its products. It is informed that manufacturers like Reebok International Ltd. are experiencing an increase in the demands for NHL products. Also, Reebok is planning to target female fans to improve its sales further.


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