TITLE

TURNING UP THE 'HEAT'

AUTHOR(S)
Pallerino, Michael J.
PUB. DATE
November 2010
SOURCE
SGB;Nov/Dec2010, Vol. 43 Issue 6, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the sale of licensed products of the National Basketball Association (NBA) in the U.S. It is mentioned that the sale is driven by the popularity of players, merchandise of popular players sell more like that of player LeBron James. It is informed that Adidas America Inc. has introduced a new line of apparels for NBA in September 2010. Additionally, other NBA sports goods are popular in the public too. Also presented is a list of top NBA players and top selling products.
ACCESSION #
56535683

 

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