Conrad, Kyle
November 2010
SGB;Nov/Dec2010, Vol. 43 Issue 6, p33
Trade Publication
The article discusses on the licensed products market for the National Football League (NFL) in the U.S. It is mentioned that NFL has a huge fan base and sports products manufacturers are looking for new ideas to satisfy consumer demands. Reebok International Ltd. is planning to add new designs and colors to the women apparels for female fans. Also, it is informed that jerseys are still the favorite among consumers and manufacturers are also planning to launch lifestyle and technical products.


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