LICENSED TO THRILL
- Untitled. HENRY, MARCUS // New York Amsterdam News;7/7/2011, Vol. 102 Issue 27, p36
The article focuses on the money allocation of the National Basketball Association (NBA), which mentions that it does not have a local television revenue sharing mechanism like the National Football League (NFL) and the Major League Baseball (MLB).
- New Frontier. Griffin, Cara // SGB;Nov2006, Vol. 39 Issue 11, p12
The article looks at the licensed products landscape. According to the article, key trends impacting the team sports licensing industry include the consolidation of licenses into a smaller group of key companies and the return of fan-driven sales. The article discusses the acquisition of Reebok...
- Sports rights scorecard. Churchill, Rick // Broadcasting & Cable;06/22/98, Vol. 128 Issue 26, p34
Enumerates several sports competitions that were televised in the United States. National Football League; National Basketball Association; Major League Basketball; National Hockey League.
- Team colors. Lynch, Michael W.; Henderson, Rick // Reason;Jul98, Vol. 30 Issue 3, p21
Presents the ethnic and racial composition of teams in professional sports in the United States. Hispanic composition of coaches in the National Football League; African American composition of players in the National Basketball Association; Hispanic composition of general managers in Major...
- Field Notes. // Sports Illustrated;12/25/2000-01/01/2001, Vol. 93 Issue 26, p114
Offers thoughts on sports fans throughout the four major professional sports leagues, Major League Baseball, National Hockey League, National Football League, and National Basketball Association. Thoughts on such categories as loudest, most loyal and stupidest fans; Views on the sportswriters...
- The great sports mirage. Hayes, Cassandra // Black Enterprise;Apr97, Vol. 27 Issue 9, p24
Presents statistics on the racial composition of players, coaches and front office employees in the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB) from the study conducted by the Northeastern University's Center for the Study of Sport in...
- AN EXAMINATION OF SHAREHOLDERS' RESPONSES TO SPORTS VENUE SPONSORHSHIP ANNOUNCEMENTS. Sihao Cao; Trifts, Jack // Proceedings for the Northeast Region Decision Sciences Institute;2013, p404
This paper examines the shareholder responses to corporate sponsorships of professional sports venues in the NFL, MLB, NBA and NHL. Using an event study methodology, we studied 45 sponsorships that occurred between 2001 and 2009. While prior research on sponsorships occurring before the end of...
- Play ball. Wright, Allison // Business Mexico;Apr2000, Vol. 10 Issue 4, p44
Focuses on the United States-based professional sports industry's efforts to expand its marketing operations into Mexico as of April 2000. Marketing strategies of the National Football League, Major League Baseball and National Basketball Association.
- Fan apparel using new plays. // WWD: Women's Wear Daily;10/17/1996, Vol. 172 Issue 74, p11
Reports on the plans of the National Football League, National Basketball Association, Major League Baseball, and the National Hockey League to try new strategies to boost the sales of its professional sports merchandise. Retail sales in the United States for licensed sports products; Sales...