TITLE

LICENSED TO THRILL

AUTHOR(S)
Conrad, Kyle
PUB. DATE
November 2010
SOURCE
SGB;Nov/Dec2010, Vol. 43 Issue 6, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the impact of consumers' attitude on the sale of licensed products of the various sports team, for the period of April to October 2010, in the U.S. It is mentioned that at the National Football League the top selling jersey was of the player Tim Tebow. Additionally, Major League Baseball experienced a decrease in its sales. Information on the sale of National Basketball Association is given. Also discussed are the reasons behind these trends.
ACCESSION #
56535679

 

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