TITLE

Promotion holds the key to successful marketing

PUB. DATE
December 2001
SOURCE
Cabinet Maker;12/7/2001, Issue 5266, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Underscores the importance of promotion to the successful marketing of furniture in Great Britain. Equal relevance of place, product and price in marketing; Effectiveness of promotion by livery on delivery vans and posters on public transport; Creation of the Marketing Award in the Furniture Award 2002.
ACCESSION #
5650657

 

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