Promotion holds the key to successful marketing

December 2001
Cabinet Maker;12/7/2001, Issue 5266, p12
Trade Publication
Underscores the importance of promotion to the successful marketing of furniture in Great Britain. Equal relevance of place, product and price in marketing; Effectiveness of promotion by livery on delivery vans and posters on public transport; Creation of the Marketing Award in the Furniture Award 2002.


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