N.H. retailers find a friend in social media

Callahan, Kathleen
December 2010
New Hampshire Business Review;12/17/2010, Vol. 32 Issue 26, p1
The article reports on the emergence of the Foursquare check-in service in New Hampshire and the increased number of retailers offering deals and discounts via the cellular telephones and Web-enabled devices of their customers. It claims that consumers can check in at bars, restaurants, stores, among others with the use of geolocation technology and social media applications. It is said by Walter Elly of MicroArts Corp. that the service allows businesses to respond to and engage with customers.


Related Articles

  • Hamleys, Armani and Hackett to use iBeacons for personalised marketing. Vizard, Sarah // Marketing Week (Online Edition);6/4/2014, p3 

    The article reports on the decision of real estate firm Hamleys to install iBeacon iPhone application in its Regent Street store. Topics covered include the importance of the application to shoppers, marketing benefits from the application and impact on its social media campaigns. Also mentioned...

  • A global perspective on the retailing of health, wellness. Feldman, Monica // Chain Drug Review;8/8/2016, Vol. 38 Issue 12, p43 

    The article discusses the impact of health and wellness retailing on the global consumer behavior. The author offers an overview of the growing demands of health and personal care products in the global market and highlights the various initiative of retail companies to address the increasing...

  • INTERPERSONAL RELATIONS. Berthiaume, Dan // Chain Store Age;Jun/Jul2015, Vol. 91 Issue 4, p22 

    The article looks into how three retailers employ different customer relations management (CRM) strategies to maximize customer engagement and profitability. It discusses the approach of video game retailer GameStop Corp. to engaging millennials based on the principles of curation, co-creation,...

  • What's "App-ening" at Outlet Centers? KRAMER, PATIENCE // Value Retail News;Oct2016, Vol. 33 Issue 8, p18 

    The article focuses on the use of mobile applications as a marketing tool by several shopping outlet centers in the U.S. It cites Chicago, Illinois-based Fashion Outlets, Tanger and Simon Outlets as early adopters of the technology. It also looks at the reason behind outlet New England...

  • Retailers Bring the Digital Experience In-Store. SLUIS, SARAH // CRM Magazine;May2014, Vol. 18 Issue 5, p30 

    The article focuses on the use of digital technology by retail stores to enhance customer experience. The firm Point Inside helps retailers attract shoppers by providing a store mode for mobile device applications. Many customers are using smartphones to augment their retail experience and want...

  • Tuning in Your Omnichannel. Shoulberg, Warren // Gifts & Decorative Accessories;Dec2014, Vol. 115 Issue 11, p42 

    The article argues on omnichannel retailing in the gift and home industry in 2014. The platforms include physical stores, smartphone applications (apps) and website. The retailing method is also said to allow customers to complete their purchase on their own pace and let retailers to engage and...

  • When smartphones become sell phones. Gill, Suzanne // EG: Estates Gazette;10/18/2014, Issue 1442, p15 

    The article explores the issues that retailers have to consider before adopting smartphone-based technologies that can help improve sales. Topics discussed include changes to retail premises that will be needed for stores to offer ibeacon technology to consumers, the requirements for retailers...

  • Sainsbury's wins mobile Grocer 33 with 'excellent' app. Goodsell, Victoria // Grocer;11/26/2016, p22 

    The article reports that chain store Sainsbury's Supermarkets Ltd. scored 93 on the mobile G33. The Tesco app made searching frustrating and alternatives were not always offered. All 33 items were ordered and as with Sainsbury's one substitution arrived. There were bonus points for no carrier...

  • Superlative Technologies Dominate the Industry. Gupta, Jitendra // Siliconindia;Aug2014, Vol. 17 Issue 8, p32 

    The author discusses mobile customer engagement which becomes a top priority for brands in reaching their target audience in a marketing world headed by superlative technologies. He mentions that mobile customer engagement permits companies to interact with their customers through mobile apps,...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics