TITLE

N.H. retailers find a friend in social media

AUTHOR(S)
Callahan, Kathleen
PUB. DATE
December 2010
SOURCE
New Hampshire Business Review;12/17/2010, Vol. 32 Issue 26, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the emergence of the Foursquare check-in service in New Hampshire and the increased number of retailers offering deals and discounts via the cellular telephones and Web-enabled devices of their customers. It claims that consumers can check in at bars, restaurants, stores, among others with the use of geolocation technology and social media applications. It is said by Walter Elly of MicroArts Corp. that the service allows businesses to respond to and engage with customers.
ACCESSION #
56503877

 

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