TITLE

An ESRM Model for Brand Protection

AUTHOR(S)
Widup Jr., Richard E.
PUB. DATE
December 2010
SOURCE
Security: Solutions for Enterprise Security Leaders;Dec2010, Vol. 47 Issue 12, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of enterprise security risk management (ESRM) in the protection of brand named products in the U.S. According to Debra van Opstal, author of the report "Transform. The Resilient Economy: Integrating Competitiveness and Security," integration of security across the business organization increases productivity and financial benefits. It states that brand protection should be considered by the security department as important as the company.
ACCESSION #
56438021

 

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