An ESRM Model for Brand Protection

Widup Jr., Richard E.
December 2010
Security: Solutions for Enterprise Security Leaders;Dec2010, Vol. 47 Issue 12, p38
Trade Publication
The article discusses the importance of enterprise security risk management (ESRM) in the protection of brand named products in the U.S. According to Debra van Opstal, author of the report "Transform. The Resilient Economy: Integrating Competitiveness and Security," integration of security across the business organization increases productivity and financial benefits. It states that brand protection should be considered by the security department as important as the company.


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