TITLE

Conceptualizing 'Reference Quality' Claims: Empirical Analysis of its Effect on Consumer Perceptions

AUTHOR(S)
Beng Soo Ong
PUB. DATE
January 1994
SOURCE
American Business Review;Jan1994, Vol. 12 Issue 1, p86
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Presents an analysis on the effects of reference quality on consumer perceptions. Reasons for the absence of research on reference quality; Explanations for shifts in the internal reference price of consumers; Difference between merchant-supplied refrencequality and merchant-supplied reference price.
ACCESSION #
5637548

 

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