Conceptualizing 'Reference Quality' Claims: Empirical Analysis of its Effect on Consumer Perceptions

Beng Soo Ong
January 1994
American Business Review;Jan1994, Vol. 12 Issue 1, p86
Academic Journal
Presents an analysis on the effects of reference quality on consumer perceptions. Reasons for the absence of research on reference quality; Explanations for shifts in the internal reference price of consumers; Difference between merchant-supplied refrencequality and merchant-supplied reference price.


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