Managing the magazine category

Radice, Carol
May 1998
Progressive Grocer;May98, Vol. 77 Issue 5, p157
Trade Publication
Cites category management techniques recommended by retailers to improve magazine sales in supermarkets and other channels. Creative relationships between publishers and retailers; Supermarkets as largest marketing channel for magazines; Understanding the demand side while focusing on the consumer; Design of a game plan for single-copy magazine sales; Display techniques; Improvement in delivery from wholesales.


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