TITLE

Managing the magazine category

AUTHOR(S)
Radice, Carol
PUB. DATE
May 1998
SOURCE
Progressive Grocer;May98, Vol. 77 Issue 5, p157
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites category management techniques recommended by retailers to improve magazine sales in supermarkets and other channels. Creative relationships between publishers and retailers; Supermarkets as largest marketing channel for magazines; Understanding the demand side while focusing on the consumer; Design of a game plan for single-copy magazine sales; Display techniques; Improvement in delivery from wholesales.
ACCESSION #
563475

 

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