Single-copy magazines: A category in transition

Radice, Carol
May 1998
Progressive Grocer;May98, Vol. 77 Issue 5, p144
Trade Publication
Focuses on changes in the magazine category in supermarkets in the United States. Shift in control of customers in specific geographical marketing areas; Issues of concern to the magazine department; Strategies for magazine wholesalers to retrieve control of their marketing areas; Effort of the Magazine Retail Advisory Council to gain a better treatment of magazines; Retail issues of concern to the category.


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