TITLE

Single-copy magazines: A category in transition

AUTHOR(S)
Radice, Carol
PUB. DATE
May 1998
SOURCE
Progressive Grocer;May98, Vol. 77 Issue 5, p144
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on changes in the magazine category in supermarkets in the United States. Shift in control of customers in specific geographical marketing areas; Issues of concern to the magazine department; Strategies for magazine wholesalers to retrieve control of their marketing areas; Effort of the Magazine Retail Advisory Council to gain a better treatment of magazines; Retail issues of concern to the category.
ACCESSION #
563474

 

Related Articles

  • Getting a Read on Selling Magazines. Toth, Wendy // SN: Supermarket News;5/7/2007, Vol. 55 Issue 19, p83 

    An interview with Anne Finn, vice president of consumer marketing at Magazine Publishers of America, is presented. She talks about the trend of supermarkets cross-merchandising magazines and books with other products, such as digital videodiscs (DVD). She suggests ways on how supermarkets can...

  • The New Checkout Wars. Hamill, Meghan // Circulation Management;Oct2005, Vol. 20 Issue 8, p20 

    Deals with the trends in checkout counters that affect the front-end dynamics of periodicals in the U.S. Changes in supermarket designs; Variation in the prices and introductory placement offers of magazines; Sales of celebrity weekly publications.

  • Impulse Purchases, Solid Profits Generated by Magazines.  // MMR;4/16/2012, Vol. 29 Issue 7, p56 

    The article reports on the findings of a study conducted by Front-End Focus that show that magazines at the front end or checkout counters generate 30% of checkstand profits for mass retail stores in the U.S.

  • A Plackett-Burman Experiment to Increase Supermarket Sales of a National Magazine. Bell, Gordon H.; Ledolter, Johannes; Swersey, Arthur J. // Interfaces;Mar/Apr2009, Vol. 39 Issue 2, p145 

    This paper describes and discusses a Plackett-Burman experiment aimed at increasing supermarket sales of a top-selling national magazine. The experiment involved 10 factors relating to in-store advertising and the location of the magazine within the store. We discuss issues including choice of...

  • Wal-Mart's clout gives 'All You' edge. Fine, Jon // Advertising Age;8/2/2004, Vol. 75 Issue 31, p3 

    Reports on the promotional contribution of Wal-Mart to the low-cost women's magazine "All You" from Time Inc. Opinion of Bonnie Barest, executive vice president and managing director of Optimedia International, on the promotion; In-store exposure planned for the magazine at the check-out...

  • Magazine Industry Eyes Retail Partnerships. ORGEL, DAVID // SN: Supermarket News;6/17/2013, Vol. 61 Issue 24, p52 

    The article reports on the effort of the magazine industry in the U.S. to increase its sales at supermarkets by coordinating its databases with those of retailers. It notes that, with the idea, the industry will be able to promote directly to consumers to purchase magazines in retail stores,...

  • Don't give up too easily on automatic renewals.  // Folio: The Magazine for Magazine Management;7/1/93, Vol. 22 Issue 12, p10 

    Encourages magazines not to give up on automatic renewals. Failure of some magazines; Need for publishers to offer three-month continuous service as what the newspapers do; Advice on small magazines to observe first how the bigger publications will fare with the strategy.

  • Subscription promotion: Only the reader counts.  // Folio: The Magazine for Magazine Management;8/1/94, Vol. 23 Issue 13, p10 

    Discusses the proper approach in writing subscription promotions. Disadvantages of promotions written by editors; Getting the dealer involved; Other tips in writing subscription promotions.

  • Oddly enough, numbers in coverlines are very effective.  // Folio: The Magazine for Magazine Management;01/01/97, Vol. 26 Issue 1, p10 

    Discusses the marketing value of using numbers in coverlines of magazines. Parody of Andy Rooney of the television show `60 Minutes' on the number games by the magazines; Odd numbers as more effective than even numbers.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics