TITLE

It's in the cards

AUTHOR(S)
Bull, Becky
PUB. DATE
May 1998
SOURCE
Progressive Grocer;May98, Vol. 77 Issue 5, p131
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sales growth of alternative greeting cards in supermarkets in the United States. Decision of Lees Supermarket to sell greeting cards from small independent companies; Perception of differences and a shift in consumer preference for greeting cards; Effort of major greeting card companies to cash in on the demand for alternative greeting cards. INSET: The big guys weigh in..
ACCESSION #
563470

 

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