It's in the cards

Bull, Becky
May 1998
Progressive Grocer;May98, Vol. 77 Issue 5, p131
Trade Publication
Reports on the sales growth of alternative greeting cards in supermarkets in the United States. Decision of Lees Supermarket to sell greeting cards from small independent companies; Perception of differences and a shift in consumer preference for greeting cards; Effort of major greeting card companies to cash in on the demand for alternative greeting cards. INSET: The big guys weigh in..


Related Articles

  • The new wave. Glass III, E. Gray // Gifts & Decorative Accessories;Apr97, Vol. 98 Issue 4, p162 

    Focuses on the impact of Internet on Greeting cards industry. Greeting card software as one of the top seven selling programs; Ability to produce greeting cards among multiple-use software packages; Selling of color printers at very low prices; Suggestions to get along with the growing software...

  • Sending holiday greetings. M.W.D.; Whigham-Desir, Marjorie // Black Enterprise;Dec96, Vol. 27 Issue 5, p128 

    Presents a list of Afro-American-owned greeting card companies in the United States. Ethnic lines from major card companies.

  • As greeting card sales wane, retailers promote discounts.  // Drug Store News;10/21/2002, Vol. 24 Issue 14, p49 

    Reports on efforts of various drugs stores in the U.S. to promote greeting cards sale to counter decrease in their sales. Discount schemes started by various drugstores; Performance of drugs stores in the sales of greeting cards; Introduction of promotional cards by Hallmark Cards Inc. at the...

  • Retailer wrap-up.  // Gifts & Decorative Accessories;Dec93, Vol. 94 Issue 12, p94 

    Discusses business trends, markets and opportunities that greeting card publishers should focus for 1994. Growth of friendship cards; Senior citizens as the most dramatic demographic trend; Lifestyle issues as the focus of the '90s; Growth of ethnic cards; Card purchase statistics between men...

  • Greeting card retailers greet a good year. Glass III, Gray // Gifts & Decorative Accessories;Jan1994, Vol. 95 Issue 1, p100 

    Presents forecasts for the greeting cards industry in the United States for 1994. Better retail sales; Erosion in the ranks of smaller retailers; Increase in consumers' convenience shopping; Interest in senior cards; Use of recycled products; Ethnic themes; Personalization. INSETS: Good 'n...

  • Alternative greeting cards.  // New York;4/28/86, Vol. 19 Issue 15, p22 

    Alternative greeting cards have become the bestsellers of the `social expression industry.' Article explores the changes in society (less time to pen a letter; increasing numbers of blended families; single-parent households; and working women; the evolution of society's attitudes in general)...

  • Greeting card distributor open for business in Murray.  // Enterprise/Salt Lake City;10/28/96, Vol. 26 Issue 18, p3 

    Reports on the opening of B.M.I. Inc.'s greeting card and matted prints business in Salt Lake, Utah.

  • Fete Louie Award winners.  // Gifts & Decorative Accessories;Aug94, Vol. 95 Issue 8, p74 

    Lists greeting card publishers which received the 1994 Louis Award at the Sixth Annual Greeting Cards Awards Celebration in New York. Category; Publisher; Price range.

  • Saucy! Local lesbians start greeting card company. Smith, Michelle D. // Liberty Press;Nov2009, Vol. 16 Issue 3, p28 

    This article focuses on the greeting cards business started by lesbians Lisa Byfield and Laura Shank of Wichita, Kansas.

  • Greeting cards deliver the right message. Symons, Allene // Drug Store News;5/1/95, Vol. 17 Issue 6, p142 

    Focuses on the performance of the greeting cards segment of the drugstore industry in the United States in 1994. Greeting cards as the leading customer-focused category; Introduction of new card lines; Drug stores' increased market share in the category; Product innovations.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics