Memories of Homer

Mathews, Ryan
May 1998
Progressive Grocer;May98, Vol. 77 Issue 5, p19
Trade Publication
Cites the points discussed by the retail industry on efficient consumer response (ECR) during a conference in Atlanta, Georgia. Problems stalling the implementation of ECR; Factors contributing to the failure in the use of ECR within the industry; Source of confusion among retailers on how to best implement ECR.


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