TITLE

Memories of Homer

AUTHOR(S)
Mathews, Ryan
PUB. DATE
May 1998
SOURCE
Progressive Grocer;May98, Vol. 77 Issue 5, p19
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the points discussed by the retail industry on efficient consumer response (ECR) during a conference in Atlanta, Georgia. Problems stalling the implementation of ECR; Factors contributing to the failure in the use of ECR within the industry; Source of confusion among retailers on how to best implement ECR.
ACCESSION #
563449

 

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