Kid stuff

Lewis, Len
May 1998
Progressive Grocer;May98, Vol. 77 Issue 5, p14
Trade Publication
Reports on the effort of retailers in the United States to capture the children's market through various services and promotional activities. Child care centers and amusement areas; Tours conducted for children; Free babysitting; Entertainment services.


Related Articles

  • Where a Kid Can Be a Kid. Embrey, Alison // Convenience Store News;2/7/2005, Vol. 41 Issue 2, p37 

    The article focuses on child-friendly convenience (c)-stores which capitalize on small hands with big pockets. For c-store operators, focusing on the customer is essential to selling product. Children are a dangerous consumer group to overlook in the retail world, and notably in the convenience...

  • Message to retail industry: Teens should be seen and heard. Andreoli, Teresa // Discount Store News;3/4/96, Vol. 35 Issue 5, p30 

    Reports on the paucity of retail trade companies that are targeting children as a primary market. Comments of Stan Latacha of 1/2 Price Stores; Spendings of teenagers in 1995; Tradition of retailers to look down on children as a market.

  • A new view of back-to-school. Allen, Leslie // Gifts & Decorative Accessories;June97, Vol. 98 Issue 6, p73 

    Presents a look on summer sales for school, products which are on the market for children. Functional items; Catering to the fashion concious teenagers; Fashion trends.

  • Child minding. Flack, Jo-Anne // Marketing Week;7/8/1999, Vol. 22 Issue 23, p41 

    Investigates the growth of the children's retail market in Great Britain. Factors contributing to the growth; Effective ways of promoting to children; Types of products with lasting appeal to children.

  • Children under 13. Liebeck, Laura // Discount Store News;10/26/98, Vol. 37 Issue 20, p55 

    Discusses the consumer power of children under 13 in the United States. Total spendings on goods and services in 1997; Influence in family purchases; Biggest impact in the food and beverage category; Total spendings in apparel. INSETS: Limited too targets 8 to 12 'tween' market;MCI's...

  • Missing the Boat. Sklar, Roger // Operations & Fulfillment;Feb2002, Vol. 10 Issue 2, p38 

    Discusses the refusal of several retail companies to send orders to Asia/Pacific destinations. Reasons behind the refusal; List of cost-effective suggestions on serving the Asia/Pacific market; Companies which do not support orders to be sent to Asia/Pacific destinations as of February 2002.

  • great expectations. De Chambeau, Mark // Operations & Fulfillment;Apr2002, Vol. 10 Issue 4, p18 

    Discusses factors to consider to improve customer service in retail trade. Expectations of customers; Importance of customer communication; Strategies to assess customer feedback.

  • How important is excellent customer service. Redman, Mel // Chain Store Age;Feb96, Vol. 72 Issue 2, p58 

    Discusses the importance of excellent customer service in the retail industry. Most important part of a store's commitment to serving customers; Need for customer service to be a way of life in any company; Most discouraging experience for a customer; Ways for demonstrating excellent customer...

  • Grim report card.  // Chain Store Age;Jan1997, Vol. 73 Issue 1, p48 

    Reports on the performance of the United States retail industry in the area of customer relationship building. Shortcomings shown by the industry.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics