TITLE

Standard sets high goals for Kathy Ireland brand

AUTHOR(S)
Slaughter, Powell
PUB. DATE
December 2001
SOURCE
Furniture/Today;12/3/2001, Vol. 26 Issue 13, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the plan of Standard Furniture for Kathy Ireland brand in the United States. Views of Vice President of sales and marketing Don Mecke on furniture consumer; Percentage increase in customer loyalty; Recognition among female consumers.
ACCESSION #
5627809

 

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