TITLE

Ikea ads stress big ideas, little furniture

AUTHOR(S)
Engel, Clint
PUB. DATE
December 2001
SOURCE
Furniture/Today;12/3/2001, Vol. 26 Issue 13, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports the advertising campaign of Ikea Furniture Co. in Plymouth Meeting, Pennsylvania. Depiction of the power of simple changes in the advertisement; Use of in-theater advertising spots and a New York Times Square video television board; Absence of a single furniture in the advertisement.
ACCESSION #
5627777

 

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